Strategist, RoAndCo

Phillip is a branding and communications strategist with more than seven years of experience in both B2B and consumer markets. He has worked on global brand campaigns and helped transform a mobile tech startup into a profitable data and research business. His clients include Best Buy, American Express, Canadian Club, Hewlett Packard, Yoplait, Nature Valley, and Del Monte, among others. Phillip is also a recent graduate of the Masters in Branding program at the School of Visual Arts in New York and received the Paula Rhodes Memorial Award for his work there. He currently works as a strategist at RoAndCo, an award-winning creative studio in New York.

I am most excited to work on projects that… employ transdisciplinary thinking to meet the demands of a changing world.

I am looking for partners that can help me… collaborate and create with interesting people in different fields.

A moment when I felt most inspired in my work was… working on a global branding campaign for a nonprofit committed to improving the health and wellness of marginalized groups.

Innovations in my field that I am most excited to work on… Technology is disrupting the way brands and people communicate with one another at an accelerated rate. These technologies are contributing to somewhat of an identity crisis. Recently I’ve been interested in how our individual identities will evolve as we adopt new forms of artificial intelligence to communicate with one another.

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