Brand Strategy Researcher, Nucleus Strategy

I design research that helps us understand how people think about topics, categories, and brands. I use my training in clinical and organizational psychology to facilitate working and research groups. An education in cognitive science shapes the way I approach data, a background in computer science helps me to understand and integrate technologies, and long experience in consumer insights keeps me focused on solutions that are effective.

I’m most excited to work on projects that… help others. The opportunity to contribute to progress that will move us past nuclear threat inspires me.

I’m looking for partners that can help me… understand new perspectives.

A moment when I felt most inspired in my work was… whenever I learn something new about people.

Innovations in my field I’m most excited to work on… involve applying brand strategy to civic issues. Brands are our way of making sense of massive cultural exchanges. Crafting the right conceptual structure and language to guide a brand well is both an art and science.

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Nucleus Strategy