Khushbu is a brand strategist, innovator, content writer, storyteller, and creative problem solver who specializes in defining opportunities for brands to grow through new platforms, products, and services. She seeks to shape the future of branding by challenging what is and defining what’s next, and thrives on connecting the dots across data, insights, and culture to help brand leaders better tell their story, create customer-centric solutions that foster deeper relationships, and develop brand-led experiences that build engagement and deliver positive business results.
I am most excited to work on projects that… help me unfold newer avenues and focus on actionable creative solutions that are not confined within a specific structure.
I am looking for partners that can help me… challenge norms and contextualize problems from an expert’s perspective.
A moment when I felt most inspired in my work was… while working in a team to identify insights and come up with solutions for a social subject like “fake news.”
Innovations in my field that I am most excited to work on… involve the use of human behavioral sciences and culture infused with technology.