CEO, Nucleus Strategy

A tool-builder and teacher, Elizabeth Talerman works with organizations to establish meaning, clarify purpose, streamline decision-making, and turn strategy into action. With a background in marketing, communications, and brand building, she uses evidence-based research methods to identify patterns that lead to the insights necessary for creating binding connections, accelerating growth, or catalyzing change. A recent recipient of a MacArthur grant for work on engaging new generations in efforts to reduce the threat posed by nuclear weapons, Elizabeth is also the leader of Nucleus Strategy, on the faculty of the School of Visual Arts’s graduate program in branding, a frequent lecturer at Barnard College, and on the boards of PopTech and Mohawk Fine Papers.

I’m most excited to work on projects that… bring people from diverse backgrounds together to challenge the expected and map the strategies for creating a sustainable future.

I’m looking for partners that can help me… establish opportunities for young people to bring new thinking to age old problems.

A moment when I felt most inspired in my work was… seeing how engaged the students at RISD, West Point, and the School of Visual Arts became when invited to bring innovative thinking to the challenge of nuclear threat.

Innovations in my field I’m most excited to work on… involve applying theories of behavioral economics and cognitive bias to establish a sense of agency and harness the energy of people in solving the seemingly unsolvable.